Amber Suratte
Full Stack Web Developer
US Patriot Checkout Multivariate Test
I ran this test on the mobile version of the US Patriot checkout page. It was set up using Google Optimize.
The primary goal of this test was to decrease the bounce rate on mobile. The secondary goal was to increase the conversion rate. While creating this test, I analyzed the control page and found areas for improvement. I ended up with 64 total variations tested, with the winner being shown on the right in the image above.