This website was created to launch a new boot brand.
My role on this project was to create branding guidelines, design the website theme, and build the site. I first met with stakeholders to gather info, created a mood board, and developed that into a full style guide. Next, I gathered requirements for the site architecture and features, and translated that into wireframes. I went with a mobile-first approach, to ensure the site would be usable on any device. I then created mockups in Adobe XD, going with a bold, high-contrast design to match the branding.
Once a design was decided on, I was tasked with choosing a CMS. I chose Wordpress, as lots of flexibility was needed for this still-in-development brand. I chose a base theme that would allow for last-minute layout customizations. I then created a child theme and customized the theme to match the approved mockups.
The final pre-launch tasks included cross-browser and cross-device testing, adding Google Analytics and Google Tag Manager, setting up Webmaster Tools, and adding an SSL certificate.